Advertising is critical for getting exposure for a product or service. Yet, done incorrectly, advertising can miss the mark with the very customers you hope to attract. With even modest advertising campaigns costing thousands of dollars, you can't afford to make mistakes. 10 Way to Screw Up an Ad Campaign is a practical, no-nonsense guide to avoiding costly blunders. Coverage includes:
- Finding the best agency or advertiser
- Crafting successful promotions
- Maximizing an ad budget
- Avoiding costly mistakes-and legal pitfalls
10 Ways to Screw Up an Ad Campaign shows you how to out-advertise the competition-even when you can't outspend them.
