Enhanced Ebook University (E2BU), presented by Digital Book World and the Idea Logical Company, is the most comprehensive, authoritative, and current program of its kind for publishing professionals. Date:
Recording of WEBcast on July 21st, 2010. Tuition:
$39 / DBW Members:
$23 (Member discount will be applied at checkout) Register for the complete series (all 10 sessions, plus the White Paper) and save over $100: $299 / DBW Members: $240.
Not yet a member? Get all of E2BU plus membership for only $20 more, a savings of 80%!
This session will navigate different enhancement options and discuss the possibilities and limitations of each. We will assess what makes sense when enhancing an ebook and what "enhancements" are becoming elements of basic ebook making. Primary learning objective:
Understand all of the components that make an enhanced ebook, their impact on the reading experience, and the complexities of implementation. You will learn:
• Potential ebook enhancements
• How enhancements affect narrative
• Considerations when enhancing content
This WEBcast is especially important for people in editorial, trade sales, specialty sales, marketing, publicity, business development, managing editorial, production, digital, creative, and executive positions. MODERATOR
Kirk Biglione is a seasoned digital media professional specializing in web publishing systems, social and search strategies, and user experience. Kirk frequently speaks on topics related to digital media and is a co-founder of Medialoper
. His extensive writings on digital media and consumer experience have made him something of a reluctant DRM expert. PANELISTS
Liza Daly, Threepress Consulting
Peter Costanzo, Perseus ABOUT ENHANCED EBOOK UNIVERSITY:
Everyone is talking about enhanced ebooks, but nobody seems to know exactly what they are. What are our options for enhancement? How much does it cost? Who makes enhanced ebooks? Do we outsource the workflow? Can we create it in-house? Do we even have the rights?
Before publishers integrate enhanced ebooks into their business model and develop marketing strategies, they need E2BU. We gather the top publishers, agents, developers, and experts together to explore all the options, now and in the future, in a practical, business minded approach.
There's no fluff, no tech jargon, no fawning over devices – E2BU's 10 sessions zero in on the unique issues publishers need to understand to craft competent enhancements that satisfy readers and sell books.