Enhanced Ebook University (E2BU), presented by Digital Book World and the Idea Logical Company, is the most comprehensive, authoritative, and current program of its kind for publishing professionals. Date:
Recording of WEBcast on September 8th, 2010 Tuition:
$39 / DBW Members:
$23 (Member discount will be applied at checkout) Register for the complete series (all 10 sessions, plus the White Paper) and save over $100: $299 / DBW Members: $240.
Not yet a member? Get all of E2BU plus membership for only $20 more, a savings of 80%!
This session will address questions and considerations publishers must face when producing enhanced ebooks, including consumer expectations, technological limitations, and intellectual property protection. Primary learning objective:
Learn what ebook and web standards are and how they support the development of enhanced ebook content. You will learn:
• The truth about ePub's capabilities and limitations.
• How widely implemented web standards can be used as a building block for creation of enhanced ebooks.
• The most important considerations for interoperability of enhanced ePub content.
• Upcoming standards that will shape the marketplace for enhanced ebooks.
• How device and reading systems vary in their support for standards, and how that impacts development of enhanced content.
This WEBcast is especially important for people in production, managing editorial, digital, business development, and executive positions. MODERATOR
Brian O'Leary, Founder and Principal of Magellan Media Consulting Partners. PANELISTS
Liza Daly, President of Threepress Consulting
Eric Freese, Solutions Architect at Aptara
Joshua Tallent, Founder and CEO of eBook Architects ABOUT ENHANCED EBOOK UNIVERSITY:
Everyone is talking about enhanced ebooks, but nobody seems to know exactly what they are. What are our options for enhancement? How much does it cost? Who makes enhanced ebooks? Do we outsource the workflow? Can we create it in-house? Do we even have the rights?
Before publishers integrate enhanced ebooks into their business model and develop marketing strategies, they need E2BU. We gather the top publishers, agents, developers, and experts together to explore all the options, now and in the future, in a practical, business minded approach.
There's no fluff, no tech jargon, no fawning over devices – E2BU's 10 sessions zero in on the unique issues publishers need to understand to craft competent enhancements that satisfy readers and sell books.