Enhanced Ebook University (E2BU), presented by Digital Book World and the Idea Logical Company, is the most comprehensive, authoritative, and current program of its kind for publishing professionals. Date: Recording of WEBcast on September 22nd, 2010.
Tuition: $39 /
DBW Members: $23 (Member discount will be applied at checkout)
Register for the complete series (all 10 sessions, plus the White Paper) and save over $100: $299 / DBW Members: $240. Not yet a member?
Get all of E2BU plus membership for only $20 more, a savings of 80%! New technologies and ways of consuming content create new possibilities for gauging marketing efforts, measuring sales, and understanding reader patterns. Using analytic tools, publishers can gather relevant data and make future business decisions informed by the actual behaviors of their customers. This session aims to introduce the analytic tools available to publishers and to explore how those tools can impact ebook enhancements.
Primary learning objective: Develop a working knowledge of existing analytic tools and discuss how to use available data.
You will learn: • The analytic tools available.
• What data is collected.
• How to use analytic data.
This WEBcast is especially important for people in trade sales, specialty sales, marketing, publicity, editorial, digital, business development, and executive positions.
MODERATOR 
Kirk Biglione is a seasoned digital media professional specializing in web publishing systems, social and search strategies, and user experience. Kirk frequently speaks on topics related to digital media and is a co-founder of
Medialoper. His extensive writings on digital media and consumer experience have made him something of a reluctant DRM expert.
PANELISTS * Ami Greko, Senior Manager, Vendor Relations at Kobo
* Marko Hurst, co-author of Onsite Search Analytics: Conversations with Your Customers
* Rhys Cazenove, Co-Founder of Enhanced Editions
ABOUT ENHANCED EBOOK UNIVERSITY: Everyone is talking about enhanced ebooks, but nobody seems to know exactly what they are. What are our options for enhancement? How much does it cost? Who makes enhanced ebooks? Do we outsource the workflow? Can we create it in-house? Do we even have the rights?
Before publishers integrate enhanced ebooks into their business model and develop marketing strategies, they need E2BU. We gather the top publishers, agents, developers, and experts together to explore all the options, now and in the future, in a practical, business minded approach.
There's no fluff, no tech jargon, no fawning over devices – E2BU's 10 sessions zero in on the unique issues publishers need to understand to craft competent enhancements that satisfy readers and sell books.
