Enhanced Ebook University (E2BU), presented by Digital Book World and the Idea Logical Company, is the most comprehensive, authoritative, and current program of its kind for publishing professionals. Date:
Recording of WEBcast on October 6th, 2010 Tuition:
$39 / DBW Members:
$23 (Member discount will be applied at checkout) Register for the complete series (all 10 sessions, plus the White Paper) and save over $100: $299 / DBW Members: $240.
Not yet a member? Get all of E2BU plus membership for only $20 more, a savings of 80%!
Ebook enhancements require increased communication and interaction between the publisher and author. Enhancements may require extra writing, reference materials, or continuing engagement with the content. This session will investigate what publishers can expect and ask of authors and how publishers should work with authors to collaboratively create enhancements. Primary learning objective:
Learn how to manage the publisher-author relationship for enhanced ebook production. You will learn:
• The role of the author in creating enhancements.
• The role of the publisher in creating enhancements.
• The centrality of the publisher-author relationship.
• New expectations of content from the author.
• How digital workflows facilitate ebook enhancement.
• The challenges of updating and social media.
This WEBcast is especially important for people in editorial, marketing, publicity, digital, business development, and executive positions. MODERATOR
Peter Costanzo, Director of Online Marketing, Perseus Books Group PANELISTS
Jim Levine, Principal, Levine|Greenberg Literary Agency
Jack Sallay, Vice President of Marketing, Vook
Debbie Stier, Director of Digital Marketing, HarperCollins ABOUT ENHANCED EBOOK UNIVERSITY:
Everyone is talking about enhanced ebooks, but nobody seems to know exactly what they are. What are our options for enhancement? How much does it cost? Who makes enhanced ebooks? Do we outsource the workflow? Can we create it in-house? Do we even have the rights?
Before publishers integrate enhanced ebooks into their business model and develop marketing strategies, they need E2BU. We gather the top publishers, agents, developers, and experts together to explore all the options, now and in the future, in a practical, business minded approach.
There's no fluff, no tech jargon, no fawning over devices – E2BU's 10 sessions zero in on the unique issues publishers need to understand to craft competent enhancements that satisfy readers and sell books.