Enhanced Ebook University (E2BU), presented by Digital Book World and the Idea Logical Company, is the most comprehensive, authoritative, and current program of its kind for publishing professionals. Date: Recording of WEBcast on October 20th, 2010
Tuition: $39 /
DBW Members: $23 (Member discount will be applied at checkout)
Register for the complete series (all 10 sessions, plus the White Paper) and save over $100: $299 / DBW Members: $240. Not yet a member?
Get all of E2BU plus membership for only $20 more, a savings of 80%! If the publishing industry is asking itself 'What is an enhanced ebook?', then consumers must surely be asking the same question. How do we market a product that has little precedent? In this session, we will talk with marketing experts and innovators to unravel new marketing challenges and uncover new opportunities in enhanced ebooks.
Primary learning objective: Recognize the marketing challenges and opportunities emerging with enhanced ebooks and develop strategies for reaching current and new potential readers.
You will learn: • Marketing strategies for enhanced ebooks.
• Marketing challenges for multiple formats and app stores.
• The intersection of the marketing campaigns for each format of the book.
• New possibilities for marketing in enhanced ebooks.
This WEBcast is especially important for people in marketing, publicity, digital, business development, and executive positions.
MODERATOR Peter Costanzo, Director of Online Marketing, The Perseus Books Group
PANELISTS • Stephanie Jackson, Strategic Marketing Decisions, Zinio
• Sarah Juckniess, Marketing Services Manager, Avalon Travel
• Rana Sobhany, author of
Mobilize: Strategies for Success from the Frontlines of the App RevolutionThis session aims to help you recognize the marketing challenges and opportunities emerging with enhanced ebooks and develop strategies for reaching current and new potential readers. How do we market enhanced books? As books? As ebooks? As apps? Something entirely new? How do we convey a compelling value proposition to consumers who are not familiar with the concept? What are the challenges of marketing a product that is distributed exclusively through a channel like the iTunes app store? What are the challenges publishers face in marketing enhanced content as multiple competing app stores emerge? What new marketing opportunities do enhanced ebooks create?
ABOUT ENHANCED EBOOK UNIVERSITY: Everyone is talking about enhanced ebooks, but nobody seems to know exactly what they are. What are our options for enhancement? How much does it cost? Who makes enhanced ebooks? Do we outsource the workflow? Can we create it in-house? Do we even have the rights?
Before publishers integrate enhanced ebooks into their business model and develop marketing strategies, they need E2BU. We gather the top publishers, agents, developers, and experts together to explore all the options, now and in the future, in a practical, business minded approach.
There's no fluff, no tech jargon, no fawning over devices – E2BU's 10 sessions zero in on the unique issues publishers need to understand to craft competent enhancements that satisfy readers and sell books.
