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Hot Button Marketing

Push the Emotional Buttons that Get People to Buy

By Barry Feig

Format: Paperback

SKU# 516-6

Consumers buy products for two reasons-the rational reason and the real reason. While your customer may say they want your product because of its features and benefits, their decision to buy is based on emotion-not intellect. Hot Button Marketing shows you how to identify and push the hot buttons that will prompt consumers to purchase your product over a competitor's, even if it's a parity product! Filled with tips and insights that can be applied at every stage of marketing-from product development to one-to-one selling-Hot Button Marketing shows you how to hit the sixteen hot buttons and get your product sold.

Barry Feig is a leading consumer behaviorist. He has over two decades of experience developing new products and marketing strategies for companies such as American Express, Colgate-Palmolive, and First Brands. He has developed marketing strategies for familiar products such as Glad Lock Storage Bags, Kellogg's Smart Start Cereal, American Express Gift Cheques, and Ralston-Purina's Kibbles & Chunks.

SKU 516-6
Author/Speaker/Editor Barry Feig
File/Trim Size 5-1/2 x 7-1/2
Format Paperback
ISBN 13 9781593375164
Number Of Pages 256

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