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How Writers Can Use Amazon to Boost Their Sales OnDemand Webinar

By Guest Speakers: Jon P. Fine and Kate Travers

SKU# W5166

Learn how to use Amazon's tools for writers to boost your sales, get noticed by readers and become a more successful author.


Description
As the publishing landscape shifts beneath our feet, writers have to work harder than ever before to sell their books, raise consumer awareness, and stand out from every other book on the shelf. One of the most economical and powerful ways of doing this is with the free online tools provided by Amazon through their "Author Central" platform. Whether you're a traditionally published author, or a self published author, this webinar will explain what those tools are and how to use them most effectively.

The opportunities for driving sales are many. Learning which techniques and tools are most effective, however, as well as what kind of success you can expect by using them, are things you'll only discover during this webinar.

Amazon is one of the few book retailers who show consistent, substantial growth and the ability to move product year after year. Now is your opportunity to learn how to use their platform to your advantage.

What you'll learn:

  • What tools for selling and promoting your books are available from Amazon
  • Which tools get the best results and why
  • Why it's easier now than ever before to drive your own sales
  • How to better understand what an Amazon "bestsellers rank" means
  • How to help generate legitimate customer reviews of your work


Speakers:
Jon P. Fine is director of Author and Publisher Relations for Amazon.com, coordinating outreach to the author and publishing communities, including the company's grant program, which supports a diverse range of not-for-profit author and publisher groups dedicated to fostering the creation, discussion and publication of new writing and new voices. He joined the company as associate general counsel for media and copyright in January 2006, and subsequently led business development for Brilliance Audio following its acquisition in 2007. Previously, he directed legal affairs for Alfred A. Knopf, as well as Random House of Canada; and served as media counsel for NBC, handling content and associated issues for NBC News, "Saturday Night Live" and other programming.

Kate Travers is the Digital Marketing Manager for F+W Media. Kate began her career in publishing 10 years ago at HarperCollins Publishers. Most recently, Kate worked as a private consultant specializing in marketing, digital media, PR, and brand strategy with publishers, authors and literary organizations. She has held positions at HarperCollins, Houghton Mifflin Harcourt, and the Literary Ventures Fund. Kate serves on the Literary Council of The Brooklyn Book Festival and is Chair of the Marketing and Publicity committee.

Writer's Digest does not offer any refunds for the webinar. All sales are final.

OnDemand webinars do not include a critique.

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SKU W5166
Author/Speaker/Editor Guest Speakers: Jon P. Fine and Kate Travers
File Type WMV
$79.00

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