Enhanced Ebook University (E2BU), presented by Digital Book World and the Idea Logical Company, is the most comprehensive, authoritative, and current program of its kind for publishing professionals.

Date: Recording of WEBcast on August 4th, 2010.

Tuition: $39 / DBW Members: $23 (Member discount will be applied at checkout)

Register for the complete series (all 10 sessions, plus the White Paper) and save over $100: $299 / DBW Members: $240.

Not yet a member? Get all of E2BU plus membership for only $20 more, a savings of 80%!

There's no shortage of digital reading systems, but not all of them are equally suited to delivery of enhanced content. This session will explore the latest generation of reading devices and platforms and discuss which platforms are best suited for delivery of enhanced ebooks.

Primary learning objective:

Gain a broader understanding of the major platforms for development and distribution of enhanced ebook content, as well as insight into the market for content and applications on each platform.

You will learn:

• The relationship between devices and platforms.
• Which platforms are most viable for delivery of enhanced ebook content.
• Which platforms include integrated sales channels.
• Which platforms support development of apps.
• How the leading platforms compare for delivery of enhanced content.
• The relationship between platforms and applications.
• The role of cross-platform applications.

This WEBcast is especially important for people in editorial, marketing, publicity, business development, managing editorial, production, digital, creative, and executive positions.

MODERATOR

Kirk Biglione is a seasoned digital media professional specializing in web publishing systems, social and search strategies, and user experience. Kirk frequently speaks on topics related to digital media and is a co-founder of Medialoper. His extensive writings on digital media and consumer experience have made him something of a reluctant DRM expert.

PANELISTS

• Pablo Defendini, Interactive Producer at Open Road Integrated Media
• Michael Wolf, Vice President of Research at GigaOm
• Michel Kripalani, President of Oceanhouse Media, Inc.

ABOUT ENHANCED EBOOK UNIVERSITY:

Everyone is talking about enhanced ebooks, but nobody seems to know exactly what they are. What are our options for enhancement? How much does it cost? Who makes enhanced ebooks? Do we outsource the workflow? Can we create it in-house? Do we even have the rights?

Before publishers integrate enhanced ebooks into their business model and develop marketing strategies, they need E2BU. We gather the top publishers, agents, developers, and experts together to explore all the options, now and in the future, in a practical, business minded approach.

There's no fluff, no tech jargon, no fawning over devices – E2BU's 10 sessions zero in on the unique issues publishers need to understand to craft competent enhancements that satisfy readers and sell books.